Pokimane launched a cookie brand called Myna Snacks back in November 2023, and the debut product was a line of bite-sized cookies called Midnight Minis that were marketed as gluten-free and GMO-free. The pricing caught backlash almost immediately, with fans saying they cost too much for what they were, and the brand went quiet after that. Not just quiet either, because the website got wiped and every social media account tied to Myna has been completely scrubbed off the internet, and for two years, nobody really knew if the company was still operating or not.
Pokimane finally talked about what happened in a TikTok she posted on April 1, 2026, where she went through each of her business ventures and explained what she got wrong. She said Myna is probably “winding down” at this point and that her being a public figure while also being the face of a consumer product just meant that anything she did on the internet ended up hurting the brand.
Pokimane Says Being A Creator Made The Business Harder To Run
In the video, Pokimane said, “Unfortunately, the launch for that did not go as we planned,” and then explained that being a content creator and running a business are nothing alike, which is something she had to figure out on her own. “There are certain things that most businesses can get away with that you cannot do if you are creator-backed.”
She compared it to how a random snack company nobody has heard of can survive bad press because there is no face attached to the product, but when your name is the brand, every piece of online drama feeds directly into how people see the thing you are trying to sell, and Pokimane said that is exactly what kept happening.
The cookies were actually selling, which is probably going to surprise people given how dead the brand looks right now. But Pokimane said having her face on it was causing problems that outweighed the revenue, so she pulled out of the operation and handed everything to the rest of the team.
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She did not take a cut of anything the company earned after that. “I didn’t take any profits, though it was making money, but that would go straight to staff or other investments,” she said, and added that the company ran on its own for a while before it eventually started winding down, which is where things stand now with the website and socials already gone.
Pokimane Also Sold RTS And Has Not Made A Dollar From OfflineTV
OfflineTV came up in the same video, and Pokimane said she has not seen a dollar from her equity in the company because the co-founders never actually sold it. She told people not to go into business with “people you love” because it makes the whole dynamic harder to manage, and that was about all she had to say on OfflineTV.
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RTS is the management and consulting company that Pokimane started back in 2021, and she confirmed on TikTok that she sold her stake because she “wanted to get managers that were in another industry,” and staying part of a company that was not managing her did not feel right.
She walked away from that deal with “at least six figures,” according to her. So, between Myna going dark, RTS being sold off, and OfflineTV never paying out, Pokimane is basically out of every business she built outside of content, and from the way she talked about it in the video, she does not seem like she has any regrets about letting all of it go.
